August 7, 2009

Tennessee: Art Billboards

The Tennessee Arts Commission (TAC) recently partnered with Tennesseans for the Arts and the Outdoor Advertising Association of Tennessee to strategically place 25 billboards throughout the state that promote arts education. Located in high traffic areas in Knoxville, Chattanooga, Nashville, Memphis, Jackson and the tri-cities area, the advertisements urge Tennesseans to become involved in supporting the arts in schools. The billboards will be up for at least a year and are made of vinyl so they can be relocated easily to other areas as necessary. Given the economic downturn, prime advertising locations were available and were donated for this effort. The value of the advertising exposure of the billboards is estimated at close to half a million dollars. The billboards are part of TAC’s public awareness campaign, launched in 2008, that seeks to emphasize the value of the arts to all Tennesseans. For more information, contact Tennessee Arts Commission Communications Director Dennis Adkins.