December 9, 2010

Vermont: Art Supports Me Campaign

Photo courtesy of Jen Pelletier, Vermont Arts Council

Art Supports Me is a participatory public awareness campaign launched by the Vermont Arts Council (VAC) this fall. To fuel the campaign, VAC is interviewing audiences and artists at local cultural events as well as collecting stories and testimonials on-line. All stories gathered illustrate how the arts benefit Vermont residents, businesses and families. VAC is sharing the material through radio, television, web and print promotions to demonstrate how important the arts are to Vermont’s economy, communities and voters.

Current campaign features include a virtual photo gallery, a Facebook page (which includes a weekly trivia contest with Art Supports Me t-shirt prizes) and a Twitter feed. In addition to promoting these features, VAC’s website showcases a virtual scrapbook of 75 personal quotes from Vermont citizens and artists who value the role that the arts play in their lives and livelihoods.

For more information about this campaign, contact VAC Communications Associate Jen Pelletier.