NASAA Notes: June 2011


June issue
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June 8, 2011

Michigan: Pure Michigan Radio Spots

The Michigan Council for Arts and Cultural Affairs (MCACA) has teamed up with the Pure Michigan tourism advertising campaign to produce a new radio commercial aimed at promoting the arts in Michigan. The one-minute ad is narrated by celebrity Tim Allen, a Michigan native. Entitled “Front Row,” the spot encourages visitors to enjoy a “casual” and “up close and personal” experience with the arts at the state’s numerous art fairs, theatres, music halls and other cultural venues. The radio spot will run during the summer in selected midsized markets in Indiana and Ohio.

The Pure Michigan campaign was initiated by the state of Michigan and has produced numerous video and radio spots featuring Michigan celebrities promoting the state’s tourism amenities. Since its launch in 2006, the campaign has attracted seven million out-of-state visitors to the Great Lakes State, visitors who spent $2 billion at Michigan businesses and paid $138 million in Michigan taxes. Pure Michigan generated $3.29 in tax revenue for the state for each dollar spent on advertising. The campaign has received numerous advertising honors, including the David Ogilvy Award for Excellence in Advertising Research, inclusion in Forbes’s list of top 10 all-time best travel campaigns, and several Mercury Awards from the National Council of State Tourism Directors. For more information about the new arts ad, contact MCACA Executive Director John Bracey.

In this Issue

State to State

Legislative Update

Executive Director's Column

Research on Demand

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