Research shows that what cultural organizations do and stand for is as important as ever in our pandemic-impacted world. However, the conditions have changed drastically since the beginning of the pandemic last year. What does this mean for cultural organizations aiming to move forward while vaccinations are rolling out but the coronavirus is still rampant? This session focuses on current conditions and provides data that will help both exhibit based and performance based cultural organizations—and the state arts agencies that support them—understand shifting sentiments regarding safety and attendance during this unprecedented time.