Mohja Rhoads joined NASAA in 2021 as the research manager. She plays an important role in building evidence supporting the arts and state arts agencies through the collection, analysis and communication of data.
Mohja has extensive experience in planning research and policy. Prior to joining NASAA, she worked as a researcher studying telework and big data applications for transportation in partnership with California State Dominguez Hills, the University of Southern California (UCLA) and the University of Southern California (USC). As the senior research associate for The South Bay Cities Council of Governments, Mohja developed a South Bay greenhouse gas emissions tool and climate action plan for the South Bay using 10 years of data from several large-scale electric vehicle programs and local surveys. She has an M.A. in urban planning from UCLA and a Ph.D. in planning, policy and development from USC. Mohja loves everything about the arts. She plays the ukulele, sings and writes.