Measuring Your Arts Economy

Description

A practical guide that answers common questions about economic impact studies. The publication helps arts organizations plan their studies strategically, explains the basic concepts central to economic impact research, and offers advice for choosing good consultants or working partners. Measuring Your Arts Economy also pays special attention to effective communications strategies that arts organizations have used to promote their findings and spread good news about the arts. The document includes diverse perspectives on best practices from arts councils, legislators, researchers and advocates. 1997; 23 pages. Available in PDF only.