NASAA 2017 Leadership Institute
Portland, Oregon | October 11 - 13 , 2017
All state arts agency executive directors, deputies, chairs and council members are invited to the NASAA 2017 Leadership Institute.
Hotel & Travel
About Leadership Institutes
This semiannual gathering is tailored to the learning and networking needs of top state arts agency leaders, staff and board appointees. Leadership Institutes are retreat-style convenings involving about 150 agency representatives. The smaller scale lends Leadership Institutes to in-depth policy discussions and high quality connections with colleagues from across the nation.
Where and When?
This year’s gathering, hosted by the Oregon Arts Commission, will take place in Portland, Oregon. The “City of Roses” is renowned for its natural splendor, a vibrant arts sector, a fun-filled nonconformist spirit … and a fiercely competitive artisan doughnut scene!
Leadership Institute events will kick off the evening of Wednesday, October 11, with an opening reception. The opening ceremonies and annual Roll Call of the States begin bright and early Thursday, October 12. Sessions addressing the top policy concerns and leadership challenges facing state arts agencies will take place all day Thursday and Friday, wrapping up at 5:00 p.m. on Friday, October 13.
Consider coming early to explore Portland or sit in on the NASAA Board of Directors meeting Wednesday afternoon. Or stay over the weekend to immerse yourself in Powell’s City of Books (the nation’s largest independent bookseller), enjoy local attractions or do some tax-free holiday shopping.
Many Thanks to Our Sponsors
A team of generous supporters makes it possible for NASAA to provide world-class learning programs and cultural experiences at the 2017 Leadership Institute.
The 2017 NASAA Leadership Institute is tailored to the learning and networking needs of state arts agency council members and staff leaders. This year’s sessions emphasize strategic communications, crisis leadership and building public will for the arts and culture. The agenda also features outstanding artistic talent and opportunities to experience firsthand Portland’s one-of-a-kind creative community.
Tuesday, October 10
Evening NASAA Executive Committee Meeting (board officers)
Wednesday, October 11
9:00 a.m.–5:00 p.m. NASAA Board Meeting (members invited)
1:00–6:00 p.m. Leadership Institute Registration
5:45 p.m. Bus departures for opening reception
6:00–8:00 p.m. Opening Reception: Portland Art Museum
Reconnect with your colleagues and immerse yourself in exhibits at the Portland Art Museum, one of the oldest art museums in the nation. Its collection is renowned for works by the native peoples of North America as well as contemporary art, Asian art, graphic works and English silver. Jazz saxophone virtuoso Devin Phillips is the evening’s featured artist.
Thursday, October 12
All Day Leadership Institute Registration
7:30–8:30 a.m. Breakfast
9:00–10:30 a.m. Opening Plenary Session & Roll Call
In addition to the ever-popular Roll Call of the States, the opening ceremonies include welcomes from Oregon leaders and an uplifting performance from PHAME, creating opportunities for people with disabilities to experience the joy of artistic expression through lifelong arts education and performance.
11:00 a.m.–Noon Plenary Session: Creating Connection & Building Public Will
Research shows that most Americans value the arts and participate in them on a regular basis. Despite this broad engagement, the arts are too often portrayed as a nicety rather than a necessity. Can our field shift this perception and tap into more enduring support? Learn how Arts Midwest, The Metropolitan Group and a growing cohort of cultural leaders in Oregon, California, Massachusetts, Minnesota and Michigan are using proven research and communications methods to build public will and make the arts a more recognized and valued part of everyday life.
Noon–1:00 p.m. Lunch
1:00–2:30 p.m. Concurrent Sessions: Communications Clinics
Three clinics help participants to expand strategic communications skills that will help state arts agencies navigate the policy environment of today—and tomorrow.
Leading Effective DEI Dialogues
State arts agencies are committed to advancing diversity, equity and inclusion (DEI). However, the success of those efforts hinges on how well your staff and board can engage allies, inspire commitment and ultimately compel action. This session empowers your agency’s DEI work by helping you to persuasively express the impact of DEI and to facilitate productive DEI conversations—and navigate common challenges—with a variety of stakeholder groups.
Communications Choices that Build Public Will
The Creating Connection research reveals specific messages that do―and don’t!―activate support for the arts and culture. Drawing on those insights, this clinic pinpoints language and images that are proven to be effective with diverse constituencies. Dramatic “before and after” examples and critiques of common communication pitfalls illuminate how you can tell your agency’s story effectively.
Case Making in an Era of Political Polarization
This clinic invites candid conversation about how the arts are perceived through different political lenses. The discussion draws on a recently commissioned poll of registered Republican voters that sheds new light on conservative views about government priorities, federal spending and the arts. A briefing on the findings will serve as a springboard for conversation about how arts advocates can strategically frame our case to appeal to diverse points on the political spectrum.
2:45 p.m. Bus departures for Learning Expeditions
3:00–5:00 p.m. Concurrent Sessions: Learning Expeditions
Learning expeditions explore new ways of thinking about the public value and transformational power of the arts. Sessions take place at unique cultural venues across the Portland community. Space is limited, so be sure to indicate the session of your choice when you register.
Community Media: Empowerment through Access
The media arts play an increasingly powerful role in shaping society, promoting inclusion and catalyzing change. Open Signal is a dynamic laboratory for this work, using the arts and technology to explore new ideas around civic engagement and social impact. This session shows how Open Signal evolved from a 30-year-old public access channel into a state-of-the-art community media center that amplifies diverse voices, fosters creativity, nurtures youth development and increases civic engagement. Participants receive a tour of the facility and participate in an interactive media arts activity.
Agency Transformation: Quasi-Governmental Entities
Government agencies hold a unique authority and imprimatur. They also have to cope with many procedural limitations and bureaucratic constraints! This session features three state agencies that became “quasi-governmental” entities to gain more agility. How were these changes made? What are the rewards and risks of having one foot inside and the other foot outside state government? Join this expedition to discuss ways of reconceiving what it means to be a state agency. The session is hosted by The Armory, a facility dramatically transformed from a neglected fire hazard into a vibrant, Platinum LEED-Certified performance venue.
Incubating Innovation: A Creative Maker Space
Maker spaces are hotbeds of homegrown entrepreneurship—places where independent artists, tech mavens, designers and DIY-ers pool their resources to bring ideas into reality. This trend has economic importance; the “maker movement” is reinventing small business models, offering new economic opportunities and using creativity to challenge old manufacturing norms. Yet few state arts agencies support such commercial spaces. Get an in-depth (and hands-on) look at this movement by visiting ADX Portland, a nationally prominent maker space.
6:30–8:00 p.m. Donor Reception
Evening Dinner on your own in Portland
Friday, October 13
7:30–8:00 a.m. Daybreak Activities
Energize your day with one of these (optional) activities:
- Guided Meditation
8:00–9:00 a.m. Breakfast
9:00–10:00 a.m. Plenary Session: National Endowment for the Arts
Leaders from the National Endowment for the Arts share current news and a national perspective on the arts and the federal-state partnership.
10:30 a.m.–Noon Peer Sessions, Part I
This time is reserved for open discussion of timely topics among job-alike groups. Agendas are developed by volunteer leaders for each group.
- Chairs and Council Members
- Executive Directors
- Deputy Directors
Noon–1:00 p.m. Lunch
1:00–3:00 p.m. Peer Sessions, Part II: Crisis Leadership
Peer groups reconvene for facilitated sessions focusing on crisis leadership skills. Case studies of leadership successes (and failures!) provide a springboard for defining the attributes and actions important for state arts agency leaders to exhibit during times of acute uncertainty, threat or loss.
- Chairs and Council Members
- Executive Directors
- Deputy Directors
3:15 p.m. Bus departures for closing session
3:30–5:00 p.m. Closing Plenary Session: Winningstad Theatre
After some brief business, enjoy a sizzling performance by the internationally acclaimed, definition-defying Pink Martini. Not to be missed! The venue is the courtyard-style Winningstad Theatre, locally known as “The Winnie.” It’s part of the Portland 5 complex, which brings more than 1,000 music, theater, dance and lecture performances to Portland each year.
All times and sessions are tentative as of August 10, 2017. Unless otherwise noted, sessions take place at the Benson Hotel in Portland, Oregon.
Hotel & Travel
The Benson Hotel is the headquarters for the 2017 NASAA Leadership Institute. Situated in the heart of Portland, this property is a historic landmark within walking distance of the Pearl District, Pioneer Square and downtown. The Benson Hotel features:
- TripAdvisor 4+ rated service
- 24-hour business center (additional fees may apply)
- complimentary wireless high-speed Internet in the guest rooms, lobby and restaurant
- complementary fresh coffee and newspapers in the lobby
- 24-hour executive exercise room
- Les Clefs d’Or certified concierge
- Award-winning cuisine at El Gaucho, The Palm Court or in-room dining
- Valet parking (with a special reduced rate for the NASAA Leadership Institute: $35 USD for overnight)
NASAA has negotiated a discounted lodging rate of $179 per night, plus applicable taxes (currently 15.3%). Make your reservations by visiting the Benson’s NASAA 2017 Leadership Institute group reservation page.
If you are booking outside the dates of October 9-15, 2017, or prefer to book by phone, please call the hotel at 503-228-2000 or the toll-free reservation line at 800-716-6199 and request rooms in the NASAA 2017 Leadership Institute block.
The cutoff date for making reservations at this rate is Monday, September 18, 2017. If you do not make your reservation by this date, higher rates will apply.
The Benson Hotel is located at 309 SW Broadway, Portland, Oregon 97205. Transit options between the Portland International Airport (PDX) and the hotel include:
- Taxi (approximately $35 USD)
- Blue Star Airport Shuttle: Call toll-free to reserve a shuttle ($14 USD): 800-247-2272.
- MAX Light Rail – Red Line: The light rail system runs from PDX to Pioneer Square, located approximately 3 blocks (a 4-minute walk) from The Benson. Passes cost $2.50 per person for 2.5 hours or $5.00 for a full day.
The Oregon Arts Commission has gathered an exciting array of performers for NASAA’s 2017 Leadership Institute.
Peer groups are an integral part of your NASAA network, providing a professional community that is a year-round source of information, insight and collegial support. Active participation in a peer group builds your job knowledge, strengthens you as a leader, and provides valuable opportunities for you to compare strategies and perspectives with a national network of states.
Leadership Institutes offer peer gatherings for three groups: chairs and council members, executive directors, and deputy directors.
Peer Sessions: Open Conversations
Friday, October 13
Institute participants gather in job-alike groups during this time. Each session consists of peer-directed discussions about topics of current interest. Agendas are developed by volunteers from each group; please contact your coordinator with suggestions or questions.
Michael Lange, Executive Director, Wyoming Arts Council
Sandy Shaughnessy, Division Director, Florida Division of Cultural Affairs
Chairs and Council Members
Ben Brown, Chair, Alaska State Council on the Arts
Julie Vigeland, Immediate Past Chair, Oregon Arts Commission
Laura Smith, Chief Advancement Officer, NASAA (staff representative)
Chandra Boyd, Deputy Director, Oklahoma Arts Council
Dan Katona, Deputy Director, Ohio Arts Council
Cassandra Mason, Chief Grants Officer, New Hampshire State Council on the Arts
Peer Sessions, Continued: Crisis Leadership
Friday, October 13
After a lunch break, each peer group reconvenes for facilitated sessions on crisis leadership. Drawing on the experiences of state arts agencies that have faced crises in recent years, these sessions offer practical guidance for leading and effectively communicating during times of acute uncertainty. The sessions are facilitated by the Elevate Facilitation Team, a trio of leadership coaches who specialize in public-sector work.
Plenary Session: Creating Connection & Building Public Will
Thursday, October 12
Chief Executive Officer, NASAA
Pam Breaux joined NASAA as CEO in 2015. As chief executive officer, she works in collaboration with the NASAA board of directors to advance NASAA’s federal policy agenda. A native of Lafayette, Louisiana, Breaux has held leadership positions at the local, state and national levels. She most recently was assistant secretary of the Office of Cultural Development at the Louisiana Department of Culture, Recreation and Tourism (CRT). She is a former secretary of CRT and was executive director of the Louisiana Division of the Arts. During her time at CRT, Breaux led Louisiana’s cultural economy initiative and spearheaded the state’s attainment of UNESCO recognition of Poverty Point as a World Heritage site.
Before working in state government, Breaux managed southwest Louisiana’s Decentralized Arts Funding Program and was executive director of the Arts and Humanities Council of Southwest Louisiana. She has served on the boards of NASAA, South Arts, the Louisiana Board of International Commerce and the U.S. Travel Association. Breaux is a member of UNESCO’s U.S. National Commission. She graduated from McNeese State University with a B.A. in English, and has an M.A. in English and folklore from the University of Louisiana at Lafayette.
Founder, Metropolitan Group
Eric Friedenwald-Fishman is one of the instigators of the Creating Connection Initiative. He is the creative director/founder of Metropolitan Group, a leading social change consulting firm headquartered in Portland, Oregon, with offices in San Francisco, Washington, D.C., Chicago and Mexico City. Friedenwald-Fishman leads creative and strategy development and is a pioneer of public will building (designing initiatives that shift normative societal expectations). He has worked extensively with leading foundations, nonprofit organizations, public agencies and social enterprise businesses to promote social equity, literacy, educational access, arts, heritage and culture. He has been a featured speaker at the National Endowment for the Arts’s Education Leadership Institute, the Arts Education Partnership, and the Americans for the Arts national conference, and was the opening speaker and facilitator for America’s first Arts and Environmental Summit. Friedenwald-Fishman is the coauthor of Marketing That Matters (Berrett & Koehler), which has been translated into six languages. He has served on the boards of numerous arts and cultural organizations and as a leadership volunteer for Arts Advocacy, and is the recipient of NWBCA’s Exemplary Business Volunteer for the Arts award.
Senior Executive Vice President, Metropolitan Group
As the leader of Metropolitan Group’s strategic communication practice, Kevin Kirkpatrick brings more than 27 years of experience in social marketing, public will building, issue framing, strategic planning, media relations and public policy advocacy to help clients achieve measurable, sustainable social change. Kirkpatrick is one of the leaders of Creating Connection, a national effort to build public will for the creative expression in all its forms, and has presented on this initiative before the National Endowment for the Arts’s Education Leadership Institute, Grantmakers in the Arts, Americans for the Arts and the National Guild for Community Arts Education. Kirkpatrick has served as Metropolitan Group’s strategic director on work for the Illinois Arts Council, U.S. Regional Arts Organizations and the President’s Committee on the Arts and the Humanities.
Plenary Session: National Endowment for the Arts
Friday, October 13
Chairman, National Endowment for the Arts
Jane Chu is the 11th chairman of the National Endowment for the Arts. With a background in arts administration and philanthropy, Chairman Chu is also an accomplished artist and musician. She leads a dedicated and passionate group of people to support and fund the arts and creative activities in communities across the nation.
Chu was born in Shawnee, Oklahoma, and raised in Arkadelphia, Arkansas, the daughter of Chinese immigrants. She studied music growing up, eventually receiving bachelor’s degrees in piano performance and music education from Ouachita Baptist University, and master’s degrees in music and piano pedagogy from Southern Methodist University. Additionally, Chu holds a master’s degree in business administration from Rockhurst University and a Ph.D. in philanthropic studies from Indiana University.
In addition to awarding more than $240 million in grants during her tenure to date, Chu has issued new research reports on arts participation and the impact of the arts and cultural industries on the nation’s gross domestic product; has made hundreds of trips to communities across the nation to see first-hand how the arts are impacting people and places; and launched the Tell Us Your Story project that demonstrates the importance of the arts in our lives. As part of the NEA’s 50th anniversary, Chairman Chu launched her signature leadership initiative, Creativity Connects, to investigate the current state of the arts in our nation and explore how the arts connect with other industries.
From 2006 to 2014, Chu served as president and CEO of the Kauffman Center for the Performing Arts in Kansas City, Missouri, overseeing a $413 million campaign to build the center. She was a fund executive at the Kauffman Fund for Kansas City from 2004 to 2006 and vice president of external relations for Union Station Kansas City from 2002 to 2004. Previously, she was vice president of community investment for the Greater Kansas City Community Foundation from 1997 to 2002.
Peer Sessions, Part II: Crisis Leadership
Friday, October 13
Chief Operating Officer, Elevated Leadership Development, LLC
Dwayne Rumber is a creative training manager with more than 25 years of experience designing competency based leadership programs and instituting innovative solutions in the public sector. He is skilled in the facilitation of strategic planning, change management, customer service and team building workshops. Elevated Leadership Development provides tailored learning solutions to improve individual, team and organizational performance. Rumber received his bachelor’s degree from Texas Christian University, holds a master’s degree from American University and is a graduate of Georgetown University’s Leadership Coaching Certification Program.
Chief Operating Officer, Feringa Group, LLC
Alexis Feringa provides executive coaching, strategic planning, facilitation and leadership development services to leaders in Fortune 50 corporations, law firms and nonprofits. Previously, she spent more than 20 years at Booz Allen Hamilton, the last six as vice president. She had P&L responsibility for businesses across intelligence community, Department of Defense and civil agency clients; her teams provided strategic planning, business planning, policy development, training and program management consulting services. Feringa holds a master’s degree in international relations from The Fletcher School of Law & Diplomacy. She is a graduate of Georgetown University’s Leadership Coaching Certification Program.
Cofounder, President, and Chief Operating Officer, Catalyst Executive Advising and Development, LLC
Michael Perry is an accomplished leadership, human performance and behavioral health expert. A retired Army psychologist and career leader, Perry’s consulting, training and coaching services cater to a wide array of organizations and leaders to include the full spectrum of public, private and nonprofit sectors. Perry holds a Ph.D. in clinical psychology and a master’s degree in medical psychology from the Uniformed Services University of the Health Sciences in Bethesda, Maryland. He is a graduate of Georgetown University’s Leadership Coaching Certification Program.